Reportedly, Apple Executive Shake-Up to tackle Siri delays

The Vision Pro was not exactly a hit for Apple, but nobody expected one $ 3,500 VR headset To have the same impact as the iPhone. However, the Vision Pro did what it had to do, and apparently there is a feeling in the company that Rockwell knows how to use his technical expertise to get products out. The effort to release the Vision Pro was years of work with a large team of engineers and designers, and several of the most important progress needed for its completion of artificial intelligence.

Apple’s work on Siri remains under the ultimate view of Craig Federerghi, the Senior Vice President Software Engineering. He is responsible for all development work on iOS, iPados and macOS. He was also deeply involved in the launch of Apple Intelligence alongside Giannandrea.

Although one of his primary projects is re -assigned, Giannandrea is said to stay with the company for the time being. However, Apple just wants him for the optic. The abrupt departure of a senior AI figure during the restless rollout of Apple Intelligence, which is now EnabledCould further influence confidence in the AI ​​efforts of the company.

For good or sick, generative AI functions are the key to the strategy for most major technology companies. Apple advertised Aggressively Apple Intelligence during the launch of the iPhone 16. It also mentioned the AI-improved Siri as a sales argument, making the recent delay all the more uncomfortable. Even if this shake-up Siri gets back on the right track, the late-to-drive function will be investigated when it finally appears.