Is it ghosting on dating apps while companies dismiss employees? – National

Multiple Online dating Platforms have started to separate their employees and dismiss hundreds of people while leaders warn that the apps will be confronted with a ‘bending point’, in which more people are starting to trace the companies to meet romantic partners in the meat from the start.

Last week Bumble CEO Whitney Herd told employees in a comment that the company had “rebuild” in recent months. In an American securities request, the company said that it would dismiss about a third of its workforce, or 240 employees.

“Bumble, just like the online dating industry itself, is at a bending point,” wrote Herd. “The reality is that we have to take decisive action to restructure to build a company that is resilient, intentionally and ready for the following decade.”

It’s not the only one.

Match Group, which owns Tinder and Hinge, announced earlier this year that it will lower approximately 13 percent of its workforce.

“I have heard incredible stories about love, company and life-changing relationships that were made possible through our apps,” said CEO Spencer Rascoff in a LinkedIn post in April. “But I have also heard frustration – from users who are looking for real, meaningful competitions and expect more from the experience.”

Dating and relationship coach Nicole Haley told Global News that the shift is not really surprising given the experience that some people have on the platforms.

“There is a novelty to go online because it’s new and it’s a bit exciting,” she said. “But as soon as they can continue, they start to become discouraging with it. They are:” Oh, this is a lot harder than I thought. “

But it could be more than just a lack of pleasure of the apps that cause the shift, where some studies noted that newer generations may have less affinity for that kind of dating, plus some may not even register.

A study of the Survey Center for American Life Discovered that among Generation Z, the group generally defined as born between 1997 and 2012, about 56 percent had a friend a friend in their teenage years compared to 69 percent for millennials, 79 percent for Gen X and 82 percent for baby boomers.

“I think what they see about relationships around them is a bit depressing and they see this story that it’s easy, it’s fun, it’s cute to make contact with dating apps and then they look at their own experiences and probably a lot of their friends and it is exactly the opposite,” said Treena Orchard, a researcher and author of Sticky, sexy, sad: swipe culture and the darker side of dating apps.

Orchard, an anthropologist and associate professor at Western University in London, Ont., Said the experiences of young people, plus looking at the divorce rates of their parents, including factors in the dating world, can lead to gene feeling relationships ‘too large a risk’.

Then there are the worries about how much data is given to these companies.

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“I think people are pretty hyper tuned in the possibility of lifting because it is not only happening on dating apps, it happens on every digital platform that we have,” Orchard said. “There is a point where I think that many of us – including myself – just feel saturated by coercion, by deception, by people who try to sell us things.”

A survey from 2023 conducted by US News Outlet Axios and Generation Lab Discovered that, from just under 1,000 college and graduated students, 79 percent dating apps used as little as once a month.

That lack of use by students – of whom many are Z, because the oldest of this generation is almost 30 – can also be due to their ability to find a relationship within their community.

“They are still embedded in their local communities and institutions where they don’t have to look for dating apps to find a romantic partner,” said Jess Carbino, a former sociologist for Tinder and Bumble.

Carbino added that the youngest of Gen Z does not even have access to the apps, because some are as young as 13, and most dating apps require a minimum age of 18.

Haley, however, notes that, even if people switch back to the approach of each other so far, the phone apps can still be one tool in their toolkit to find the right match.

“I think it will practice and it will be practiced to deal with the ability to handle discomfort,” she said. “We have become so comfortable without necessary … to get out of our comfort zone and that is why we trust our phones. I think young people who don’t have resilience, they need the resilience to tackle a form of rejection or disappointment and not to give up.”

& Copy 2025 Global News, a division of Corus Entertainment Inc.