How did the famous “Crossover” advertisement occur

Success Lilo and stitch It was not a guarantee in 2002, considering what the animation market was at that time. CGI films have made money for a fist, while traditionally animated movies are increasingly ignored. Shrek As soon as it came out, it was widely considered a change in the game and the herald of the death of 2d movies. Seemed like Lilo and stitch A miracle is needed to notice. They found one.

The way Disney introduced Stitch to the world, the campaign “In every family” was one of the most memorable in their history. After a series of cash flowers, it reminded the audiences of films in which they fell in love only a decade earlier, -a then had a blue monster invaded them.

The idea did not leave the marketing department, but from the directors of Chris Sanders and Debloa Dina, who said Vulture’s web site that they once thought about how strange that their fictional movie would be part of Canon Disney. “Isn’t it surprising to think that from the release of this movie further, when Disney makes the composition of their characters, the flea and the stitches will be in this composition? Leo KingAnd instead of the baby Simba is holding it, it’s stitches? ”

https://www.youtube.com/watch?v=xulsdz1kpdc

They mentioned this idea of ​​Thomas Schumacher, then President Walt Disney, who represents the animation, who handed it to the marketing department … and a legend was born. Four teasers were made, each of the stitches broke the famous scene from the recent past.

https://www.youtube.com/watch?v=0epdphwpua

The only real resistance seems to come from the voice actors, reveals the Sanders. Some of them found scenes that were asked to return for a small refusal. Scott Weiger was probably offended His princess would give up his perfectly pleasant carpet for a hot rod of alien: “Yes she leaf with him?!? ‘He is said to have exclaimed. Page O’hara did not understand what she was asked to do, and took a few techniques to get two lines in the right tone.

https://www.youtube.com/watch?v=k4w6al93VSC

The message message was that Lilo and stitch was different. That he broke the shape; What a strange thing that has no marriage really shakes what became a formulated ruler. To hammer the point home, a handful of actual clips from the movie that closed these trailers was clogged with AC/DC, and the logo crashed into the sound effects of a car accident.

These advertising did not tell the lies about the movie you received. Lilo and stitch Was different; It had a rebellion that Disney’s animated films did not usually have. The stranger and his Hawaiian friend were cute together, but they were also bizarre, eccentric and more than a little self -destructive. It was the land that made them really interesting. It was a key part of the movie’s attractiveness, and unfortunately, this element was lost in the sea spinoffs and continues its success.

IN Lilo and stitch TV series, lilo never tries to throw a vooda on its stuck neighbors, never bites anyone and never hides in the washing machine. And we do not get a stitch that would break the chandelier into a ball beast. After the franchise machine has squeaked them down, they were cute, and that was all. L&S broke the shape as promised, but they will eventually lose their uniqueness and become part of this form, and this living action remake simply continues this tradition.

This remake, by the way, opens today in theaters, and, according to all information, uses a cute dilution and an offensive stitch that has become the norm. But as the original movie proves and once stood, the norms were broken. A long straight party.

Discuss this article at Toonzone forums!